Profit First

Profit is NOT an event. Profit is a HABIT.

What if you could have profit guaranteed?



This book offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of. So, what are you waiting for? Make your Business profit guaranteed!


Take your profit first

Opex Chart

Adjust to your true OpEx


Accumulate cash & kiss stress goodbye

Profit First Book

Mike Profit First 2020

Meet the Mastermind behind Profit First

Mike Michalowicz – Adviser & Lead Profit First Strategist

Mike is the entrepreneur behind three multimillion dollar companies and is the author of Profit First, The Pumpkin Plan and what BusinessWeek deemed the entrepreneurs cult classic, The Toilet Paper Entrepreneur. He is a former small business columnist for The Wall Street Journal, speaks internationally on entrepreneurial topics, and is the creator of the Profit First method.

Meet Susan

Certified Profit First Professional

I’m Susan McCracken, a profit & cash flow specialist with a passion for helping entrepreneurs like you unlock the full potential of your business.

I specialise in implementing optimised cash flow and profit principles tailored to your unique business needs so you can take control of your finances and watch your business flourish!

Learn More About Profit First

Profit First 101

If you’re a business owner looking to transform your financial management, ensure your business’s long-term stability, and prioritise profitability, this program is for you. Profit First 101 is a DIY self-paced online course complete with training videos, audio, text and downloadable resources.

Learn All The Skills Required To Assess Your Financial Status, Set Achievable Goals, and Implement Profit First To Achieve Your Goals.

Available 24/7. Study and action at your own pace.


Find Out More


Profit First Consulting

As a Certified Profit First Professionals Mastery Member, we’re committed to making an impact in Australian small business with Profit First. Our commitment to the highest level of Profit First learning enables usme to deliver superior service and expertise to our clients and gives you the confidence to make your business more profitable with step-by-step guidance and support along the way.

Let’s make it a reality.

Contact us today to see how we can help you.


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