The real story here is about growth, strategy and guidance.
Bookkeeping is the starting point – business growth is the goal.
We handle the bookkeeping — that’s the easy bit.
What really matters is what we do next: Profit First strategy, smart money guidance and simple systems to help you scale.
Your Time | Your Money | Your Lifestyle Make your business work for you!
- Fair pricing, no hidden fees – just good
old-fashioned honesty.
- Bookkeeping, BAS, and Profit First included – because you’re too busy for financial stress.
- Local, secure and backed by real humans (not bots) – we’re with you all the way.
Sick of the paperwork and watching cash flow slip away?
Many small businesses find themselves in the same boat – battling numbers, missing deadlines and stressing over cash flow.
Our subscription model is designed to be affordable to take that weight off your shoulders. You’ll get a dedicated team ensuring your books are accurate, your compliance obligations are sorted and your Profit First allocations are locked in.
No more paying yourself last, no more last-minute scrambles and no more nasty tax surprises – just clear numbers and peace of mind, month after month.
What if your business gave you freedom, not just income?
Where do you want your business to take you?
This isn’t just about bookkeeping.
It’s about building the life your business was meant to give you.
We help small business owners turn revenue into breathing room.
Why this offer?
Tailored for Growth
Your subscription grows with your business – no overpaying, no under-servicing, just the right fit at every stage.
All-Inclusive Support
Bookkeeping, BAS and Profit First allocations included, with no hidden fees or surprise bills.
Local & Personalised
We take the time to get to know your business, so we can give practical, proactive advice – not just reports.
What you'll get with your subscription
Growth Partnership
We help you run your business more efficiently, understand your responsibilities as a business owner and adopt habits that keep your finances healthy and your goals on track.
Profit First Allocations
Monthly Profit First reviews to keep your cash flow healthy and aligned with your goals — so you always know where your money’s going.
Bookkeeping, BAS & Compliance Sorted
All your numbers, sorted. From reconciliations to BAS lodgements, we handle the compliance so you can avoid penalties, stress and stay on track.
Real-Time Insights & Reports
Clear, easy-to-read reports that help you make confident business decisions—no jargon, just clarity.
Your own Client Portal
Secure online access to your files, reports, and communication — everything in one place, tailored to your subscription.
A tidy hub for everything — from reports to messages, it’s your back office, all in one.
Dedicated Human Support
You’ll have a real team (not bots!) who knows your business and cares about your goals. We’re here when you need us.
Excluded Services
We do not provide ● Income Tax advice or Tax Planning ● Business structure advice (e.g. Company vs Trust) ● Financial Product advice or Investment recommendations
This isn’t just a bookkeeping service.
This is a business built to help others succeed — and that includes you.
Hi, I’m Susan McCracken.
I’ve worked with small businesses for decades and I’ve seen firsthand how poor cash flow decisions can sink even the best ideas. That’s why I don’t just offer bookkeeping — I offer clarity, structure and guidance to help you grow with confidence.
I work exclusively with business owners who are serious about building something sustainable. Bookkeeping is the vehicle — not the destination.
Why We Exist
Profit for you, Purpose for us
This service was created to share decades of experience with small business owners who want more than just tidy books — they want to thrive.
Too many good businesses fail, not because of effort, but because no one taught them how to manage cash flow. We’re here to change that.
We work exclusively with growth-minded people who are building sustainable businesses.
By helping you grow, we’re also growing something bigger — inclusive careers for neurodivergent Australians who thrive in systems-based, detail-oriented work.
Our team is exceptional — bringing focus, precision and personal strengths that are too often overlooked in traditional workplaces.
Helping you grow your business helps us grow opportunity –
inclusive careers for people who deserve the chance to thrive.
Just Getting Started
“I’ve just launched and need help setting things up properly.”
We help startups build financial habits that work from Day 1.
Time to Get Serious
“I’ve been winging it… now I want to actually grow.”
We take the chaos out of your finances so you can focus on your business.
I Want My Life Back
“I’m earning well, but I feel trapped.”
Profit First helps you create breathing room to plan and enjoy what you’ve built.
Frequently Asked Questions
What does Revenue-based pricing look like?
The monthly subscription fee is based on your Annual Revenue:
Revenue tier: Monthly subscription fee:
$30,000.00 to $50,000.00 $339.00
$50,000.00 to $75,000.00 $384.00
$75,000.00 to $100,000.00 $429.00
$100,000.00 to $150,000.00 $489.00
$150,000.00 to $200,000.00 $589.00
$200,000.00 to $250,000.00 $689.00
$250,000.00 to $300,000.00 $789.00
$300,000.00 to $350,000.00 $889.00
$350,000.00 to $400,000,00 $999.00
$400,000.00 to $450,000.00 $1,099.00
$450,000.00 to $500,000.00 $1,199.00
$500,000.00+ Book a call to discuss how we can help you
Additional Information:
There is a one-time setup fee of $500.00 – this fee is non-refundable.
Your subscription tier is directly linked to your business’s annual revenue. As your revenue increases, so does the complexity and volume of bookkeeping required. Therefore, you will be moved to the appropriate higher tier as your revenue increases. This ensures fair and consistent pricing that aligns with the level of service and support you receive.
(Quoted fees excl GST)
Why will the cost of my subscription change as my business grows?
Because your bookkeeping needs become more complex as your revenue increases.
More revenue means more transactions, reconciliations and detailed allocations. Our tiered pricing ensures you’re always on the right level of service for your business size. It’s fair, scalable and means you only pay for what you need.
How often is my subscription fee reviewed?
We review subscriptions quarterly, not monthly.
Your subscription tier is reviewed in consultation with you. We don’t increase your fee after a single big month, nor reduce it after a slower one. The goal is to track overall business growth, not short-term ups and downs.
Any adjustments are always a conversation first, not an automatic change.
What’s included in the one-time set-up fee?
The $500 Set-Up Fee covers getting your file properly established.
It’s a one-time fee and reflects the professional time and admin involved in laying a solid foundation for the growth of your business.
This includes identity verification, setting up your client portal, integrating your accounting platform, confirming our BAS Agent nomination with the ATO and the initial implementation of your Profit First framework.
How long the setup takes depends on how quickly you’re able to complete a few key steps we can’t do on your behalf — such as the BAS Agent nomination, the VOI (Verification of Identity) check and sending us access to your accounting software. Once those are done, we move quickly to get everything running smoothly.
Why do I need to provide Proof of Identity?
Because the ATO and TPB require us to verify our clients’ identity.
The Australian Taxation Office (ATO) and the Tax Practitioners Board (TPB) require all registered BAS and Tax Agents to complete a Verification of Identity (VOI) check on their clients before we can act on their behalf. This ensures we’re working with the correct authorised person and protects you from fraud.
We use Scantek, a secure and trusted identity verification service, to complete this process. It’s quick, safe and you only need to do it once. While it may feel like an extra step, it’s a legal requirement that keeps your business compliant and your financial data secure.
What services are included in the subscription?
All bookkeeping, BAS Agent services, Profit First allocations, and ongoing support.
We cover everything you need to keep your books accurate, your BAS compliant and your Profit First allocations running smoothly – with no hidden fees.
Do I have to use Profit First?
Yes — it’s the foundation of how we work.
We believe every business should prioritise profit from the start. It’s non-negotiable because it creates financial stability and sustainable growth. We’ll guide you through it step by step.
How does Profit First work?
Allocating your income into key accounts, works to keep your business cash flow healthy.
The Profit First method ensures you always set aside profit, tax and owner’s pay first. This builds stability and keeps your business ready for sustainable growth.
How often do you review my accounts?
We review monthly and provide clear, actionable reports.
Each month, you’ll receive reports with Profit First allocations and cash flow insights, so you know exactly where your business stands and what’s coming next.
Can I cancel if it’s not right for me?
Yes – you just need to give 30 days’ notice.
We don’t do lock-in contracts. The only exception is the $500 setup fee, which is non-refundable, as it covers the time and work to properly establish your file. Beyond that, you’re free to leave at any time – no hard feelings.